Popular Tv Reality Show,Big Brother Africa(BBA),may not be returning this year,if the reports reaching us from Ghana is true.
In,an exclusive interview with Multi-Choice Ghana,Anne Sackey(Marketing and Customer Experience Manager) with Razz newspaper reporter,Mustapha Inusah,who published the story on Modernghana.com,she confirmed that they at Multi-choice Ghana,had received a notice from MNET that this year's edition of the popular reality show,will not kick off.
She explained that MNET did not give them any reason as to why the show will not hold this year.
She also said that she personally thinks it's due to sponsorship constraints.In her words "They didn't give us any reason though,but I think it's mainly due to cash constraints,as we all know the show is expensive to put up".
She continued by saying Since the organizers don't have a constant annual headline sponsor(s) for the show,it becomes difficult to have sponsors."They don't have fix sponsors for the show.Every year the sponsorship keeps changing,sometimes it's Coca cola,sometimes it's MTN,and other companies from Ghana had sponsored before",she said.
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